In this complex digital age, business leaders need to step out of the comfort zone and take their organisations OFFROAD. This is time to leave the mainstream behind, get off the beaten tracks and shift into the trail-blazing mode of ingenuity. However, when embarking on this uncertain digital transformation journey, adopting the right mindset becomes a critical success factor and competitive advantage. It is widely acknowledged that company culture can be a major enabler or inhibitor of organisational renewal.

DIGITAL OFFROAD, written in collaboration with Google, outlines 12 bold strategies to thrive on digital transformation including 'forget the valley', 'healthy paranoia', 'getting dirty', 'lost in navigation', 'need for speed', 'from failure to fabulous', 'road to Hāna', 'all terrain, all the time' and 'return-on-culture'. This session provides key insights, hands-on practical advice and inspirational food-for-thought presented by Dr. Ulf Bosch, an accomplished academic, advisor and author.

Let's go OFFROAD!